← Product Management: Foundations to Practice
Product Strategy and Positioning
Chapters
- 1.Crafting a Product Vision
- 2.Product Strategy vs Tactics
- 3.The Positioning Framework
- 4.Aligning Product and Company Strategy
References
- Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It — April Dunford, 2019
- 10 Step Positioning Process: An Obviously Awesome Book Summary — Heinz Marketing, 2023