← Product Management: Foundations to Practice
Customer Discovery and Research
Chapters
- 1.Why Talk to Customers
- 2.Jobs-to-Be-Done Theory
- 3.The Opportunity Solution Tree
- 4.Qualitative vs Quantitative Research
References
- Continuous Discovery Habits: How to Build and Sustain Them — Great Question, 2026
- Clayton Christensen's Jobs to Be Done Framework — FullStory, 2020
- Jobs to Be Done (JTBD): The Original Framework by Tony Ulwick — Strategyn, 2024
- Takeaways from Continuous Discovery Habits — Teresa Torres / community summary, 2023