Pricing Research · Quiz

Market Research: Foundations to Practice · Module Test: Pricing Research

Question 1 of 12

What is 'hypothetical bias' in the context of a direct willingness-to-pay question?

A bias that only affects qualitative interviewsThe tendency for stated willingness to pay to diverge from actual behavior since no real transaction is at stakeA bias that only occurs in B2B pricing researchA statistical error in sample size calculation