Measuring Customer Sentiment · Quiz

Market Research: Foundations to Practice · Module Test: Measuring Customer Sentiment

Question 1 of 12

How is a company's Net Promoter Score calculated?

Average of all scores on the 0-10 scalePercentage of Promoters minus percentage of Detractors, with Passives excludedPercentage of Passives minus percentage of DetractorsTotal number of respondents who completed the survey