Advanced Quantitative Techniques · Quiz

Market Research: Foundations to Practice · Module Test: Advanced Quantitative Techniques

Question 1 of 12

Why does rating a long list of features independently often produce the 'everything is important' phenomenon?

Because respondents are required to select a low rating for at least half the itemsBecause rating items independently never forces a genuine trade-off between themBecause independent rating scales are always too short to useBecause this phenomenon only occurs with open-ended questions