Segmentation and Cohort Analysis · Quiz

Data Analytics: Foundations to Practice · Module Test: Segmentation and Cohort Analysis

Question 1 of 12

What can happen when a product shows flat overall engagement in aggregate?

This always means every individual user segment is also experiencing flat engagementIt might conceal genuinely opposite trends, like growth among new users offsetting decline among long-tenured usersAggregate metrics can never conceal any underlying subgroup differencesFlat engagement always indicates a data collection error