A/B Testing and Experimentation · Quiz

Data Analytics: Foundations to Practice · Module Test: A/B Testing and Experimentation

Question 1 of 12

What does random assignment to control and treatment groups specifically accomplish?

It guarantees the experiment will always show a statistically significant resultIt ensures the two groups are, on average, comparable on every characteristic except the one deliberately testedIt eliminates the need for any sample size calculationIt ensures both groups experience the exact same treatment